Kehlag: Living In Fierce Alignment

In this episode of Built for the Edge, Kehla G names a quiet tension many entrepreneurs are feeling but struggling to articulate. They’re visible. They have leads. They’ve built funnels, offers, systems, and pathways that look “right” on paper — yet conversion feels heavier than it should. Momentum stalls. Decisions slow. And passive strategies that once worked now require constant effort to sustain. Rather than diagnosing this as a messaging or positioning issue, Kehla points to something far less discussed: orientation. This episode explores what happens when businesses are built to move people toward outcomes without accounting for how people are actually arriving — emotionally, energetically, and neurologically. It challenges common assumptions about “meeting people where they’re at,” questions the confusion between attention and readiness, and examines why pressure-based funnels no longer land in a more discerning market. Through a vivid highway-under-construction metaphor, Kehla invites listeners to con