The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

Was 2025 the year the games industry finally stopped talking about direct-to-consumer and started treating it as the default way to do business? In this episode of Tech Talks Daily, I'm joined by Chris Hewish, President at Xsolla, for a wide-ranging conversation about how regulation, platform pressure, and shifting player expectations have pushed D2C from the margins into the mainstream. As court rulings, the Digital Markets Act, and high-profile battles like Epic versus Apple continue to reshape the industry, developers are gaining more leverage, but also more responsibility, over how they distribute, monetize, and support their games. Chris breaks down why D2C is no longer just about avoiding app store fees. It is about owning player relationships, controlling data, and building sustainable businesses in a more consolidated market. We explore how tools like Xsolla's Unity SDK are lowering the barrier for studios to sell directly across mobile, PC, and the web, while handling the operational complexity that