Switch4good

 "I would rather have a shorter life with cigarettes than a longer life without.  Well, that's addictive thinking. You see the dominance of the addictive brain cells in that line of reasoning. That's not frontal lobe dominance. That's the addicted brain cells. And that's why addictions are lethal." No matter what your relationship to food is, we all live in a world manipulated by an addiction business model. We're constantly confronted with ads for foods that have been designed to make us want more, and it began when the tobacco industry started buying up brands like Nabisco and Kraft Foods. Joan Ifland is an expert in processed food addiction, and her research is both eye-opening and appalling. This is a gripping conversation about the intersections of human behavior, evolution, and modern day consumer habits.  What we discuss in this episode: The how the addiction business model applies to food How we get addicted to foods The overlap between tobacco and food  How to tell if you are addicted to cert