The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

How do you capture every moment of a golf tournament spread across hundreds of acres, tens of thousands of shots, and dozens of players competing at the same time? That question sits at the heart of this conversation recorded at AWS re:Invent, where I sat down with Eric Hansen, VP of Product at the PGA Tour, and Elaine Chiasson, who leads the global golf team at AWS, to unpack how data and AI are reshaping the way fans experience the game. Eric explains why modern professional golf has more in common with Formula 1 than most people realize. Every ball struck, every position on the leaderboard, and every shift in momentum generates data that needs to be processed instantly. With more than thirty thousand shots across a single tournament and only a fraction of them shown on traditional broadcasts, the PGA Tour faces a constant challenge. How do you give fans context, insight, and a sense of presence when most of the action is never seen on screen? Elaine shares how AWS has helped the Tour build the foundation t