The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

Did you know that when many people hear "Orange," they still ask if it involves SIM cards? That was the perfect place to begin my conversation with Sahem Azzam, President for IMEA and Inner Asia at Orange Business. Once we cleared that up, it opened the door to a much richer story about what enterprise innovation looks like across one of the fastest-moving regions on the planet. Sahem joined me from Dubai, a city that has become a living case study for what happens when a region refuses to think small. As we compared notes from Gitex Global, it became clear that what is happening across the Middle East is not a short burst of enthusiasm. It is a deliberate long-term shift driven by young populations, bold government ambition, and a willingness to adopt new technologies before anyone else. Sahem explained how this appetite for speed is shaping the region's digital transformation and how Orange Business is supporting it through cloud, connectivity, cybersecurity, digital integration, and large-scale smart city