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Chuck Joiner and Charlotte Henry look at a report that stated that  Apple TV now has the highest average IMDb scores among streamers, validating its "quality over quantity" strategy.. They look at whether that is adequate to grow the service, and the "visibility" of Apple TV. The conversation includes Apple's shifting live-sports presence, from MLB's new rights deals to Apple's costly early exit from MLS, and how future sports experiences with Vision Pro and evolving streaming "wars" will affect the future.  Show Notes: Chapters: [0:00] Thanksgiving greetings and TV Plus Talk introduction [1:36] Quick impressions of The Morning Show Season 4 [2:42] Apple TV+ leads IMDb average ratings discussion [4:58] Quality vs. quantity and long-game streaming strategy [9:58] Are high ratings enough to sustain a streaming service? [14:39] Prime Video, Disney, and library growth comparisons [14:43] MLB's massive World Series audience and new rights deals [16:44] Apple's live-sports strategy and current holdings [18:51] MLS