Sawmill Business Podcast

Small-scale wood producers across California are facing a challenge: how do you compete in a market dominated by larger operations while showcasing the unique value of locally sourced, sustainable wood? In this episode of the Woodpreneur Podcast, host Jennifer Alger reconnects with Steve Larosiliere, founder of the Woodpreneur community, to discuss key insights and developments from the Forest Products Week conference. Steve shares his journey and the exciting collaborative efforts taking shape in the wood industry, with a special focus on the California Wood Supply Group, an initiative aimed at unifying small-scale wood producers under a common brand and vision. You'll hear about the specific challenges small producers face in marketing and sales, and why storytelling has become a crucial tool for communicating the value and sustainability of wood products. Steve and Jennifer explore how collaboration can drive economic development in the wood industry, the importance of creating a unified brand that eleva