The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

What does it really mean to run a company that aims to be "good" before it ever thinks about becoming "great"? That was the question sitting with me as I sat down with Appfire's CEO, Matt Dircks. The conversation took us straight into the heart of modern leadership, purpose, and the realities of running a global SaaS business during a period of change. Matt has led organisations through rapid growth, mergers, cultural resets, and shifting market expectations. What stood out in our discussion was how open he is about the parts of leadership that are messy. He talked about transparency, dealing with hard decisions, and the challenge of building a culture where people feel safe enough to be honest without losing accountability. His philosophy is grounded in something simple. You cannot scale trust unless you behave in ways that earn it every day. We explored how Appfire is evolving beyond its acquisition roots, expanding from Atlassian aligned tools into cross platform solutions that support enterprises across M