Digital Insights

Last week I talked about breaking down business silos and getting different departments to work together on user experience. That kind of cross-functional collaboration can feel like an uphill battle, especially when you're trying to shift organizational culture. So, today I want to share a powerful shortcut that can make your life considerably easier: building your credibility internally by looking outside your organization.I know that sounds counterintuitive. When you're fighting to change culture from within, why would you spend time looking outward? But external validation can accelerate your progress in ways that internal efforts alone cannot.Two ways external focus builds internal credibilityExternal validation falls into two broad categories, and both matter.First, when you're making arguments about how things should be done, external evidence adds weight. Every time you express an opinion or recommend a direction, you want data, case studies, or expert quotes backing you up. This transforms your sugge