The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

What happens when a leader realises that the success of every major initiative, from AI projects to return to office plans, rests on something far deeper than strategy or tools? In my conversation with Phil Gilbert of Irresistible Change, we look at why culture is the deciding factor behind whether transformation takes root or quietly falls apart. Phil has spent a career inside some of the most complex organisations on the planet, and his work at IBM showed that change only becomes real when people want it, when they feel part of it, and when they see its value in their daily work. Across our conversation, Phil explains how he approached transformation inside a company with nearly four hundred thousand employees without forcing anyone into compliance. Instead of relying on memos or mandates, he treated change like a young startup that needed to earn believers. He focused on proof rather than persuasion, clarity rather than slogans, and an understanding that people respond to meaning, autonomy, and trust. It i