Digital Insights

Last week, I talked about getting stakeholders actively involved in UX activities like research sessions and workshops. That engagement is brilliant for building empathy and support, but it only takes you so far if everyone retreats back to their own departmental bubble afterward.This week, I want to focus on something that will amplify all that good work: breaking down the silos that keep teams isolated from one another.Why silos are killing your UX effortsIn most organizations, different teams work in their own little worlds. Developers, marketers, product owners, business analysts; they all contribute to and impact the user experience, but they rarely talk to each other beyond handoffs and status updates.This creates two problems for you as a UX leader.First, it causes friction in the user experience itself. When users move from one part of your product or service to another, they're effectively moving between teams. If those teams don't collaborate, users literally fall between the gaps.I've seen this hap