The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

What happens when AI becomes the centre of how we shop, yet trust still determines whether any of it works? That question shaped my conversation with Romain Fouache, CEO of Akeneo, who joined me to unpack the latest consumer data on AI driven shopping experiences. Retail giants might be setting the pace, but the real story sits in how everyday shoppers feel about these new tools. Akeneo's recent research caught my attention when it revealed that eighty four percent of consumers who acted on an AI recommendation were satisfied with the purchase. The appetite is clearly there, yet trust remains fragile, especially when only forty five percent feel confident in AI powered suggestions and even fewer enjoy their chatbot interactions. Romain sees this moment as both a turning point and a warning, one that demands honest conversations about transparency and product data. As we worked through the findings, Romain explained why good AI depends entirely on high quality product information and why poor data is still the