The Dental Hacks Podcast

Paper Napkin Marketing. Maybe you've never heard of them. But you will. In episode 51 of the DentalHacks podcast we talk with one of the founders of this innovative and completely different kind of dental marketing company. I first met Todd Murray on Facebook. He's a listener and a fan of the show and his first line to me was: "I wanted to take a moment and introduce Paper Napkin Marketing and share with you the best dental commercial you've ever seen. I guarantee it!" I was intrigued, saw the commercial, and immediately knew he had to be a guest on the DentalHacks. We talk about dental marketing and how he came to use his marketing skills and experience in the dental field and we discuss some specific problems that dentists face in marketing. The Brain Trust segment continues our discussion about referring patients to specialists, bringing specialists into your office. One of the best tangents that the Brain Trust takes this week is how not to take your patient's hangups so personally. Very good stuff!