Optimized Geek | Reboot Your Life

PayPal. A Fortune 500 company. 13 years. 8 different CMOs. One brand strategist. How does a 25-person firm retain a client like that? Sasha Strauss says it comes down to one thing: treating every single touchpoint as a brand experience. From the way his team answers emails to how they structure invoices, everything is intentional. Even for billion-dollar clients, they include language like "we're honored to do this work" and "if you need a payment plan, we can work with you." In this Get Yourself Optimized episode, Sasha breaks down:  → Why brand strategy is NOT advertising or marketing (and what it actually is)  → How to leverage heritage assets that competitors can't replicate  → The "teach, don't sell" approach that converts the toughest audiences  → Why he teaches at three universities despite running a thriving agency This episode is packed with actionable strategies you can implement immediately. Tune in!