Digital Insights

Last week I talked about culture hacking and how to shift your organization toward a more UX-friendly way of working. This week, I want to get practical about one of the tools that makes culture change possible: internal marketing.I have some bad news. If you are a design leader, part of your job involves becoming a bit of a marketer. Not the fancy kind with huge budgets and billboards, but the scrappy, guerrilla kind that gets attention without spending a fortune.Why? Because if you want to change how people in your organization perceive users and value your team, you need to get their attention first. Traditional marketing does not work when you are trying to reach your colleagues, so you need unconventional, low-cost strategies instead.Build Your UX Ambassador NetworkBefore I get into specific tactics, you need to understand the real goal here: creating UX ambassadors throughout your organization.You cannot be everywhere at once. You cannot attend every meeting, influence every decision, or educate every c