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Sinopse

Paul Palmieri is the Co-Founder & CEO of Tradeswell, the first real-time trading platform for e-commerce brands that helps them sell more successfully across digital platforms. Paul helped define the mobile advertising industry and led Millennial Media to IPO. He's now taking a similar approach to help brands scale and take advantage of a $3T e-commerce opportunity. As CEO of Tradeswell, Paul now works with brands like McCormick's Spices, Frank's Red Hot, and Rare Beauty Brands, using AI to improve sales and margins and empowering them with valuable customer insights to grow their business. Paul recently launched the company with backing from leading venture capital firms like SignalFire, and he shares his journey, from entrepreneur to investor, where he saw hundreds of DTC companies and passed on investing in them because margins were too thin, and some of the early results he's seeing from brands using the platform. I learn how they help bridge the gap between humans and machines, giving them the insig