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Sinopse

Founder and CEO of Method Media Intelligence (MMI) Shailin Dhar joins me on the Tech Talks Daly Podcast in a conversation about Ad fraud, Ad-tech, and giving advertisers a path to be more successful. I also learn more about their mission to bring trust and transparency into the fragmented online advertising ecosystem. After his experience working at ad-networks and in the affiliate marketing space, Shailin began speaking out against ad-fraud in 2014. Called the "Fraud Crusader," Shailin takes ad-fraud very seriously because of the wider implications to the economy and integrity of the open internet. Working with international advertising trade bodies, agency groups, brand advertisers, ad-tech firms, and ad-verification companies to fight advertising fraud has solidified his reputation as a leading expert on the topic. Shailin's time working independently since 2014 led him to found Method Media Intelligence in 2017 to take his crusade to the next level by teaming up with like-minded experts that can help make