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Rich Waldron is CEO and co-founder of Tray.io. He believes strongly in democratizing the use of software and data for anyone – not just for engineers. He helped create Tray.io to lead the low-code general automation movement so that any business user can have the power to integrate their tech stack and automate mission-critical business processes by themselves. About Tray.io The Tray.io General Automation Platform democratizes automation and integration so anyone can easily turn their unique business processes into repeatable and scalable workflows that evolve whenever business needs change. Unlike iPaaS solutions, which are expensive, complex, and code-intensive, Tray.io's flexible self-service platform makes it simple to build integrations using any API and connect enterprise applications at scale without incremental costs. Process innovation is today's competitive advantage since companies can no longer differentiate on their tech stack alone. The promise of SaaS led to an avalanche of siloed point solutio