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YouGov and Auth0 recently published their new global research, 'The Login Experience Customers Want', revealed that most organizations fail to meet consumer expectations around login technology. Steven Rees-Pullman, SVP International at Auth0 joins me on Tech Talks Daily to share more insights from the research. Auth0 and YouGov's study consisted of two surveys, questioning more than 8,000 consumers and 1,200 IT and marketing decision-makers who work for businesses that offer an app/online service to customers (excluding sole-traders) across six global markets: the UK, France, Germany, Australia, Singapore, and Japan. The study found that consumers around the world want greater choice in login technologies, and actively seek them out. However, many businesses are still falling short on consumer expectations and risk frustrating their users, losing sales, increasing churn and opening themselves up to credential stuffing attacks as a result. As an example, the statistics show that consumers are more likely to s