The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

Liftoff is a performance-based mobile app marketing and retargeting platform, using post-install user data to run true cost-per-action user acquisition and re-engagement campaigns. Traditionally, marketers pay for each click or app download when devising a mobile ad campaign, regardless of whether new customers spend money in the app. Liftoff changes this model by only requiring marketers to pay for advertising when a person completes an action or spends money in an app. Powered by machine learning and lookalike targeting, Liftoff's campaigns drive actions beyond the install, securing only the most engaged users for its customers. Mark Ellis, CEO, and co-founder of Liftoff joins me on the Tech Talks Daily Podcast. Mark has made community and culture a core tenet of Liftoff's work, eschewing the toxicity that's rampant in fast-growing Silicon Valley businesses and aiming for impact beyond revenue alone. This approach has been integral to building Liftoff's global, high-performance mobile app marketing platform