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Sinopse

The world of consumer goods is changing for the better – and technology is at the forefront of this transformation to answer demands for a more sustainable and ethical supply chain. CEO of Farmer connect® Michael Chrisment has already helped secure $9 million in a Series A investment round for the platform that uses blockchain to track the lifecycle of coffee and chocolate. He now continues his mission to transform the agriculture supply chains by cleverly connecting farmers to consumers and everyone in between. Michael joins me on Tech Talks Daily to discuss the importance of traceability. He also shares his insights on the company's vision and the future of the industry. We recorded the episode on World Coffee day. So, we also discuss the importance of supply chain traceability and why coffee/cocoa companies should be transparent in their product journey farmer connect® is a platform that allows consumers, farmers, and retailers to have insight into the complete supply chain of the coffee and chocolate prod