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The UK government recently launched data reforms to boost innovation, economic growth and protect the public, a year on from the creation of the National Data Strategy and a key step in its 10 Tech Priorities, which include unlocking the power of data. The proposed reforms aim to empower the ICO and businesses using data in innovative and responsible ways to benefit people's lives, in areas from healthcare to financial services. However, a new report from data analytics leader, Qlik, into the UK's FS industry suggests that while AI and predictive analytics has huge potential in FS organisations, low trust and regulatory fears are still holding back their widespread adoption in the industry. In fact, Only half (50%) of IT leaders FS organisations trust decisions made by predictive analytics solutions are without bias, 46% of IT leaders believe the regulatory burden outweighs the benefit that predictive analytics solutions could offer. Richard Spiegal, BI Centre of Excellence Leader at Nationwide, and Adam May