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Embedded finance looks set to radically transform digital businesses and create a new benchmark for customer experience across multiple industries. According to Juniper Research, the embedded finance market will be worth $138 billion by 2026. In the near future, embedded finance will enable digital businesses to serve SMEs and micro-entrepreneurs worldwide, helping them sell to their core offering and create diversified revenue streams by embedding payments, insurance, lending, and other financial services under the banner of their existing brand. Innovative businesses are also expected to adopt embedded finance to overcome perennial challenges around handling payments across geographies, currencies, and differing regulatory zones. As a result, they will be able to offer fintech as a service to help clients implement financial services into their own business models. Frederick Crosby - Chief Revenue Officer at NIUM, joins me in a conversation about the trend towards embedded fintech and how the Nium platform