The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

Agreena was founded within the industry by visionary farmers and fintech-savvies. What originated as an online commodity trading marketplace has become one of the first carbon farming platforms in the pan-European landscape. Using a set of core principles to regenerate soil, the company's unique vertically integrated solution suggests putting the farmer first – backing with the knowledge, support, and incentives to implement sustainable ag practices at scale.  In 2021 alone, Agreena serves more than 150 farmers in eight countries; and more than 50,000 hectares of farmland yielding regeneratively. Verified to the ISO 14064-2 standard, AgreenaCarbon is based on a yearly harvest cycle, with the data capture process giving farmers the opportunity for payouts from year one. Simon Haldrup, Co-founder & CEO, Agreena, joins me in a conversation about how we are entering an exciting phase of climate action where both farmers and innovation are stepping center-stage as discussions move toward removing carbon from