The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

Mark Curtis, Head of Innovation and Thought Leadership at Accenture Interactive returns to the  Tech Talks Daily podcast. Mark is a serial entrepreneur and innovator. His first company, Curtis Hoy, pioneered radio sales promotion from 1989. Highlights included introducing fixed frequency low-cost radios as a sampling driver for the Pepsi taste test, bringing drive-in movies to the UK for the first time ever (Diet Pepsi) and designing the first marketing use of virtual reality in 1993 (for a Unilever brand).   Today's episode discusses how the Metaverse and its technology could impact brands and customers. In addition, we talk about how this is expanding beyond just the gaming community – designers, digital product developers, creatives, and technologists will play a central role in virtual world-building and content placement, as everything is 3D-based. However, as brands seek to capitalize on the opportunities presented by the Metaverse, ethics around behavior manipulation, sustainability, and accessibility