The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

Simon Blunn is SVP and General Manager for the EMEA region at WalkMe, a pioneer of the digital adoption sector. In a nutshell, digital adoption is the process of helping businesses make sure people – both staff and customers – are actually using any new technologies those businesses have embraced as part of their digital transformations. Simon is also a veteran of the enterprise IT industry more broadly, whose career has encompassed stints at the likes of HP and Cisco. Simon joins me on Tech Talks Daily to talk about what digital adoption is, why it's important to businesses, and how businesses can achieve true digital adoption. He also talks about WalkMe's recently-released Digital Adoption For Dummies guidebook. We discuss the centrality of digital adoption. Simon shares his belief that although digital transformation is essential to businesses in all industries, the technologies embraced during these businesses' digital transformations must be used and understood – this often isn't the case! Replacing lega