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The GSMA (Global System for Mobile Communications Association) represent the interests of the global mobile industry. Spanning 219 countries, the GSMA unites nearly 800 of the world's mobile operators, as well as more than 400 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organizations. The GSMA is focused on innovating, incubating and creating new opportunities for its members, all with the end goal of driving the growth of the mobile communications industry. I recently caught up with Barbara Pareglio, Executive Director for Advanced Air Mobility and IoT Technical Director, GSMA at this year's MWC in Las Vegas to discuss advancing the 5G Era Benefits and the opportunities 5G-Advanced will unlock. Listen in as we discuss why 5G-Advanced is important and how the GSMA helps to spread knowledge and accelerate the adoption of 5G-Advanced. Barbara also shares the activities the GSMA is doing in relation