The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

Wolters Kluwer is a 189-year-old company and global leader in professional information, software, and services for health, tax and accounting, governance, risk and compliance, and legal and regulatory sectors. However, in the digital age, the company had a fractured user experience, unmanageable marketing operations systems, siloed data, and a disconnected brand presentation across hundreds of marketing and product websites. This is a story that many listeners will be all too familiar with, but Wolters Kluwer embarked on a digital transformation journey and selected one CMS to present a single global website leveraging analytics and reporting better aligned to the company's strategy. The theme at this year's Sitecore Symposium event is Meet Every Moment. With this in mind, I invited Amy Kolzow and Mike Shaw from Walters Kluwer to share their inspiring digital transformation journey with me. About Amy Kolzow: Amy is a marketing technology leader with over two decades of experience driving digital transformatio