The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

Many B2B companies are struggling to truly innovate their operating models. As a result, leading companies in high-tech, industrial, medical device, and other B2B tech markets are hesitating to take the steps necessary to change how they build and deliver their solutions. They are carrying too much baggage―high labor costs, slow time to customer value, under-responsive sales and services―into a future that won't stand for it. That's true even though the technologies are available to enable the changes NOW. Digital Hesitation is a technology business book that examines why most B2B companies fail to reach the full potential of their digital transformation efforts. The authors join me on Tech Talks Daily to discuss how the book is written from the perspectives of a dozen experts who interact with and advise the world's top technology companies daily. About J.B. Wood J.B. Wood is president and CEO of the Technology & Services Industry Association (TSIA), the leading association for today's technology and ser