The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

Aaron Goldman, CMO, Mediaocean joins me in a discussion about "The Golden Crunch Point". As we are all aware, we are entering that time in the marketing calendar where for many brands, the majority of their revenue and sales are made – the Golden Quarter. These three months have always been huge but this year it has been amplified with the continued unpredictable headwinds of cost of living, changing consumer confidence and a potential recession. The crunch point for brands is that, while retail sales are expected to be lower this year - while consumers are more cautious of what they spend their money on - they still to need to make revenue. Aaron discusses "the four must haves" brands and retailers need for their Golden Quarter campaigns this year to entice new and existing customers outside discount and deals. With $200 billion in annualized ad spend running through its software, I also learn more about how Mediaocean provides foundational solutions to connect brands, agencies, media, technology, and data.