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2198: Issuu - Big Tech's Responsibilities for the Future of Marketing and Publishing
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:35:21
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Sinopse
Issuu is the world's largest SaaS content publishing and marketing platform. The Issuu Story Cloud empowers content creators to transform creative designs from static files into web-optimized assets for every marketing channel, including web, mobile, social, email, and more. Joe Hyrkin, CEO of Issuu, the Omni-channel content tools and publishing platform, joins me on today's episode of Tech Talks Daily. We discuss how the Issuu Story Cloud enables millions of global marketers, brands, creators, and publishers to digitally share and monetize their longer-form quality content and create marketing materials. We discuss big tech's responsibilities for the future of marketing & publishing, the workflow mentality shift among enterprises, and streamlining processes strategically amidst a recession. Finally, we discuss what is driving the creator economy, the future of publishing, and what's next for Issuu and other brands in this space. About Joe Joe joined Issuu in early 2013 after more than 20 years of leading