The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

 As brands increasingly turn to loyalty programs to foster lasting customer relationships, NFTs have emerged as a game-changer, providing a new level of exclusivity and engagement. With Boson Protocol's unique approach, businesses can develop decentralized alternatives to traditional eCommerce, offering consumers exclusive experiences, events, and content by purchasing NFTs. Justin Banon, CEO and Founder of Boson Protocol, discusses the power of token-gated commerce and NFTs in driving long-term customer engagement. He shares insights on how brands implement token-gated commerce to forge new customer relationships, the potential for NFTs to deliver enduring consumer benefits, and how the Boson Protocol's latest release, v2 of their dApp, empowers brands to launch their tokenized loyalty programs. In this episode, you'll also learn about how major brands like Starbucks, Disney, and Adidas have embraced NFTs to drive long-term community engagement. We also explore the global customer loyalty management market's