Digital Insights

Last week, I talked about how to boost your influence as a UX leader by focusing on the right activities and building your reputation. This week, I want to explore something closely related. How do you actually shift your organization's culture to be more user-centered?I know that sounds like a lot of work. And yes, there is effort involved. But if you've been applying what we've covered in previous lessons, you've likely done much of the groundwork already. Plus, culture hacking can be surprisingly fun.Four approaches to culture hackingThere are four main techniques you can use to embed UX into your organization's DNA:Engagement and collaboration. You're probably doing this already in your day-to-day work. The goal is to amp it up and bring more people into the UX conversation.Education and awareness. We've talked about this extensively in earlier lessons. It's about helping colleagues understand what UX is and why it matters.Feedback and iteration. Creating systems that give people ongoing visibility into h