Digital Insights

Last week, we talked about the key UX topics you need to educate your organization on. But education is just the foundation. Today we're diving into something equally crucial, boosting your influence and perception of UX within your organization.Changing your organization's culture to be more user-centric isn't a sprint. It's a marathon. I've learned this the hard way more times than I'd like to admit.When I first started trying to shift organizational thinking toward UX, I thought I could bulldoze through resistance with compelling presentations and undeniable data. That approach went about as well as trying to change the weather by shouting at clouds.The reality is that cultural change in organizations is genuinely challenging, and there are solid reasons why.Why organizational change feels impossibleMost organizations have what I call "change paralysis." The longer a company has existed, the more entrenched its current culture becomes. It's like trying to redirect a river that's been flowing the same way f