The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

What if the next big leap in business AI isn’t generative at all, but predictive? That’s the question at the heart of my conversation with Zohar Bronfman, CEO and co-founder of Pecan AI, a company helping business teams forecast outcomes with precision and turn historical data into future insights. Zohar explains why he believes predictive AI will deliver far greater enterprise value than the generative models dominating headlines. He points to research showing that most generative AI projects fail to produce ROI, while predictive systems built on a company’s own data can directly improve revenue, reduce churn, and guide smarter decisions. With Pecan’s no-code platform, marketing and operations teams can now create predictive models without needing data scientists—bridging the gap between technical expertise and business execution. Through stories like Little Spoon’s, a direct-to-consumer baby food brand that used Pecan AI to identify and retain at-risk customers, Zohar illustrates how predictive analytics tu