The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

What if the biggest sustainability challenge in tech isn’t hardware or cloud emissions, but the invisible mountain of unused data sitting in storage? That’s the question driving my conversation with Piero Gallucci, Vice President and General Manager for NetApp UK and Ireland, as we discuss how single-use data is quietly shaping the environmental and financial footprint of enterprise IT. Piero explains that 38 percent of stored data is never used again, yet it continues to consume energy and resources indefinitely. He describes how this digital hoarding—often driven by regulatory caution and the overvaluation of data—has become one of the most overlooked contributors to emissions in modern infrastructure. With the rise of AI accelerating data growth by an estimated 50 percent, the challenge is no longer simply about capacity but responsibility. Through examples such as Aston Martin Formula One and the NFL, Piero outlines how NetApp is helping organizations identify unused data, automate lifecycle policies, and