Not Real Art

Have you ever wondered how certain people and companies achieve larger-than-life status? Well, today’s guest has some theories about what legends are made of, with empirical evidence to back them up! International brand consultant Gair Maxwell has worked with some of the world’s most dynamic organizations, including Apple, Caterpillar, NAPA, and Virginia Tech. He has also shared conference stages with some of the world’s biggest business icons, such as Richard Branson and Gene Simmons, delivering 80 to 90 presentations every year with global representation from speaker bureaus in Canada and Mexico. “If you want to create something truly legendary, especially with something as intangible as a brand, there are no guarantees, but you have got to be the one to basically [do what] we were talking about earlier, with Steven Pressfield and the legend of Bagger Vance. You are the golfer, metaphorically. You have got to step up to the tee, and you have got to put the ball in play.” — @Gai