Not Real Art

Today on Not Real Art, we are joined by the one and only Jimmy Smith from Amusement Park Entertainment (APE), an advertising legend who has been in the game since 1985. He got his start working on the Nike ‘Just Do It’ campaign and his career has included stints at Wieden & Kennedy, where he created ‘Book of Dimes’, an ad starring LeBron James and Bernie Mac for Nike; BBDO, where he served as Executive Creative Director for Motorola; and TBWA/Chiat/Day L.A., where he was Group Creative Director for Gatorade. In 2012, Fast Company named Jimmy one of the Top 100 Most Creative People and, in today’s episode, he shares with us the power of ideas and why it’s so important for creatives, especially creatives of color, to treat their ideas as precious resources. We also discuss the difference between making an ad and creating a piece of culture that lives on long after the campaign is over and Jimmy shares the incredible story of how he convinced Luke Aikens to jump out of a plane without a parachute for Stride