Digital Insights

If I had to pick one part of this new way of working that matters most, it would be education.Education is what makes democratizing UX possible. It’s the lever that lets you scale your influence far beyond the handful of projects you can personally touch.When you invest in education, two things happen.First, you raise the profile of users across the organization. People begin to see what UX actually involves and why it matters. They notice the benefits of doing it right and the costs of ignoring it. The more you teach, the more people start thinking about users every day.Second, you empower your colleagues. Training gives them confidence to try UX activities for themselves. Suddenly, user research or testing doesn’t feel mysterious or out of reach. With a little support, they can make user-centered decisions without waiting on you.But the way you educate is just as important as the fact you’re doing it. Too many UX teams rely on just one approach (usually formal workshops) and miss the variety of ways people