Digital Insights

Last week, I talked about the importance of educating your colleagues on UX best practices and the different educational approaches you should consider. This week, I want to get more specific about what topics to prioritize when building your educational content.I take a pragmatic approach to this task because otherwise it can feel incredibly intimidating. Instead of creating a comprehensive UX curriculum covering everything under the sun, I focus on three targeted areas that will give you the biggest impact.Start with common mistakesThe first area I focus on is the errors I frequently see colleagues making when they try to do user experience work themselves. This is crucial because as we democratize UX across the organization, more people will naturally be attempting these activities and making predictable mistakes.For example, one mistake I see constantly is leaving user testing too late in the project, when it's expensive and difficult to make substantial changes. When I spot this pattern, I create educati