Macvoices Audio

MacVoices #22158: MacVoices Live! - Apple At The Top of the Brand Value Heap (Again) (3)

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This MacVoices Live! discussion concludes with more on the Kantar designation of Apple as the world’s most valuable brand. The panel of Chuck Joiner, David Ginsburg, Jay Miller, Jim Rea, Jeff Gamet, Mark Fuccio, and Andrew Orr debate the methodology, but not the result, of that designation and how such designations are used in business. (Part 3)  This edition of MacVoices is supported by The MacVoices Slack. Available to silver, gold, and platinum Patrons of MacVoices. Sign up at Patreon.com/macvoices. Show Notes: Links: Kantar Brandz 2022 report finds Apple the world’s most valuable brand on 9to5Mac What are the most valuable global brands in 2022? on Kantar   Guests: Mark Fuccio is actively involved in high tech startup companies, both as a principle at piqsure.com, or as a marketing advisor through his consulting practice Tactics Sells High Tech, Inc. Mark was a proud investor in Microsoft from the mid-1990's selling in mid 2000, and hopes one day that MSFT will be again an attractive investment. You ca