Macvoices Audio

Our conversation with Jeff Carlson about his fine art print project, Autumn Collection, continues with a focus on the business side. From choosing the right platform to the importance of targeting a specific audience, Jeff shares his choices and rationale. He also talks about why he wanted to see his work extend beyond digital platforms, and how this project is making it happen. (Part 2)  Today’s MacVoices is supported by Factor. Visit FactorMeals.com/macvoices50 and use the code macvoices50 to get 50% off! Show Notes: Chapters: 0:01:59 Self-publishing a book and setting up a Squarespace site 0:04:54 Choosing Shopify for its ease of use and cost-effectiveness 0:06:31 The Challenges of Building an E-commerce Website 0:08:13 Lessons from a Previous Experience with Print-on-Demand Services 0:09:03 The Challenge of Marketing on the Internet 0:10:34 The Difficulty of Navigating Etsy's Search Functionality 0:12:28 Limitations of Using Etsy for Business 0:14:18 The Importance of Printing Photos 0:15:33 Printing, P