Macvoices Audio

Co-Founders Adam Engst and Tonya Engst and current Publisher Joe Kissell celebrate the 20th anniversary of Take Control Books, revealing the origins of the company. The success of their ebook model, the challenges of setting up their first merchant account, and how the sale of the company to Joe came about are all part of the story. Take Control was years (maybe more) ahead of its time, and there are plenty of behind-the-scenes details are included in the conversation. The episode concludes with the announcement of a special limited-time sale on all existing titles.  [embed]http://traffic.libsyn.com/maclevelten/MV23263.mp3[/embed] Show Notes: Chapters: 0:00:00 A Special Celebration of Take Control Books 0:03:43 Joe Kissel Joins as the First Author 0:10:05 The unexpected success: Selling a thousand copies in a day 0:12:33 Lucky break: Getting the merchant account turned back on 0:14:09 The Birth of a Publishing Empire 0:18:04 Innovating with Updates for Print Books 0:22:40 Ahead of Our Time: 100% Remote Work