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In this edition of TV+ Talk, Charlotte Henry and Chuck Joiner look at the strategies streaming services, Apple TV+ in particular, are using in choosing their programming. Sports, original content, major video franchises, and back catalogs are all in the mix as our viewing options and habits evolve. With only so much time to watch and so many dollars to pay, how are (and should) viewers choose? Charlotte and Chuck discuss their decisions. Show Notes: Chapters: 0:00:18 New Year Greetings and Catching Up 0:02:11 Importance of catalog vs. new content on streaming platforms 0:04:08 Comfort TV and the popularity of catalog shows 0:11:22 Shifting Viewing Habits: YouTube on Smart TVs 0:13:18 Apple TV+ vs. Other Platforms: Pros and Cons 0:16:33 Apple's Documentary on Lionel Messi and MLS Coverage 0:19:49 Leveraging Resources: Investing in Expansion 0:20:36 Apple's strategic position and the future of streaming services 0:23:13 Challenges of discoverability and awareness in streaming platforms 0:25:40 Apple's unexpect