The Dental Hacks Podcast

Jason and Alan are joined by Dr. Jeni Perna (aka: yogi_dentist) and Dr. Vince Napoli (aka: invinciblesmiles) to talk about social media, practice models and orthodontics! How did Jeni and Vince start with Instagram? For patients? For dentists? Sharing vs. oversharing (authenticity helps define this) Content creators and "feeding the beast" What works on Instagram Alan's fat thumbs How to delegate office social media How do you know what will get social media traction? (Goats, the answer is goats.) Instagram Stories vs. main page Al's bleach accident on his dad Jeni and Vince are engaged to be married and they work together (a little bit...not full time) Vince's amazing/interesting business model (traveling orthodontist) Bioclear + orthodontics is a match made in heaven Selling and buying specialty practices CE for specialists (orthodontists specifically) Orthodontists and aligners. Is there such a thing as a "plastic only" office? Should someone else do your social media/Instagram? (spoiler: NO!) Some links