The Dental Hacks Podcast

If you're a dentist and you are trying to get case acceptance, that means you're a salesperson. You might not love the wording, but the concept is true. If you are explaining the pros and cons of treatment, the benefits of treatment and consequences of no treatment...you're a salesperson! Jeff Palmer of the Case Acceptance Academy explains how to help patients move forward in an ethical and predictable way! We discussed a lot of topics including: Where did Jeff come from? How did he learn his case acceptance techniques. Why is case acceptance part of marketing? How do you measure case acceptance? "Marketing can't control what happens after the phone rings" In person coaching vs. online training (Jeff can do both) The exam isn't the case presentation! (diagnose first, treatment plan second)  "You need a..." is the wrong move after diagnosis  Show, tell, ask After you show the patient then shut up. Don't be the first one to speak. Having a staff member ask the questions that the patient is probably thinking Wh