The Dental Hacks Podcast

Alan had a chance to talk with Joshua Scott of Studio 8E8. Joshua has around 20 years of experience in dental marketing and he realized that dental marketing sucks. It's a harsh truth, but totally true. We discuss all about marketing in dentistry: Authenticity and storytelling in the dental space (Al is a Seth Godin fanboy) How dental marketing USED to work What is Joshua's hack to reduce expenses that you might not be using? What's his 24 hour rule? Do patients see dentists as a commodity? Can we change that? How customers see your office and creating an experience Telling the story of safety isn't going anywhere What does storytelling mean to Joshua? How important is SEO? Reviews? What's the best creative medium? Why does Joshua feel like you need to do all of it instead of focusing on one type of medium? Dental stock photography is horrible Startup marketing vs. existing practice marketing How important is branding in dentistry? Some links from the show: Enova Headlamp Studio 8E8 Joshua's Instagram Stud