The Dental Hacks Podcast

Very Dental: Measuring Success in Marketing with Michael Anderson of Wonderist

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The Wonderist Agency is truly a one stop marketing solution. They take a personal and design centered approach to dental practice marketing. They've been supportive of dental podcasting and specifically for the Voices of Dentistry meeting and a partner to the Very Dental Podcast network. All of that said, my conversation with founder Michael Anderson was enlightening in a way that I didn't originally expect.   One of the problems with dental marketing is the inability to know if your spending is truly making a difference. Is the money I'm spending really bringing people through the door? I asked Michael about this consistent gripe from dentists and he had a really direct answer that I think you'll want to hear about!  A few highlights: Michael's take on dental meetings in a post-COVID world How are you capturing leads? How are you tracking them? Can dentists use lead lists in a subtle and effective way? How do you become the business that people remember when they're spurred to do something? (spoiler: drip s