The Dental Hacks Podcast

Alan is joined again by Dr. Addison Killeen! Addison has owned multiple practices, has bought existing practices and done startups. He has interesting expertise in marketing all kinds of different practice situations and we talk about a lot of them in today's episode! Even the guy who wrote the book on associateship sometimes has to look for an associate! Associates come in all shapes and sizes! An aside about Lincoln, NE (Nebraska Nice) Marketing encompasses everything (branding, patient care, texts/answering the phone, website, ads, etc. Marketing is very situational (Addison's test lab) The best dollars spent marketing (in Lincoln, NE)...t-shirts! Patients LOVE it when you give them something. External vs. Internal marketing Don't do your own website!  What types of practices need what types of marketing? Make sure your phone is being answered! Do you have a marketing calendar? Addison's favorite procedure Working on farmers Some links from the show: The Dental Marketing Manual: The Comprehensive Guide