The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

In today's Tech Talks Daily Podcast episode, I sit down with the inspiring Zsuzsa Kecsmar, Chief Strategy Officer and Co-founder of Antavo, the leading loyalty technology platform used by major brands like BMW, KFC, Simply Be, Ripcurl, Kathmandu, and Luisaviaroma. Zsuzsa shares her journey from Journalist of the Year in Hungary (2009) to being listed by Forbes as one of Europe's top 100 female founders in tech (2016). Zsuzsa's fascinating origin story unfolds as she reveals how her experience as a local radio producer in Hungary shaped her path into the tech industry. She also discusses the vibrant tech scene in her home country. Discover how Antavo is revolutionizing loyalty programs, enabling next-gen solutions that go beyond transactions. Zsuzsa explains how their platform helps brands like BMW and KFC revamp their loyalty strategies and achieve business goals. Learn about the importance of gradual change in loyalty programs, the innovative technology that supports these strategies, and the challenges bran